4 Reasons You Should Be Automating Your B2B Workflows

By |2018-09-26T12:31:44-05:00September 26th, 2018|Content Marketing, Customer Service, Email Marketing, Internet Marketing, LinkedIn, Marketing, Marketing Automation, Sales Lead Generation, Social Media Marketing|

4 Reasons You Should Be Automating Your B2B Workflows     Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

By |2019-09-30T15:02:19-05:00April 14th, 2017|Business Development, Email Marketing, LinkedIn, Marketing Automation, Sales, Sales Lead Generation|

"LinkedIn is Dead!" -- loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn... The. Worlds. Largest. B2B. Network. If this is you, or you've been starting to feel like LinkedIn's turning into the "Facebook for professionals"... You know... the mudslinging battleground really more [...]

What Makes a Landing Page a “Landing Page?”

By |2017-04-14T15:34:35-05:00October 1st, 2016|Content Marketing, Email Marketing, Internet Marketing, Marketing, Marketing Automation|

I get clients all the time who show me their "landing pages." Though well-intentioned, they misunderstand what actually makes a "landing page" exactly that. It's important to know what a landing page is precisely because it affects your conversions. When you make a page to be a "landing page," that changes how you design [...]

Email Marketing: What Causes People to Stop, Click, and Read?

By |2017-04-14T15:35:29-05:00September 6th, 2016|Content Marketing, Email Marketing, Marketing, Marketing Automation|

Did you know the Direct Marketing Association quotes email marketing has a ROI of 3800%? That number was for 2015. A couple years earlier they found it to be 4300%. Email marketing's catching on bigtime. So much so that the 2016 Email Marketing Insights Study found 86.7% of businesses will boost their email marketing budgets [...]

The Real Benefits of Marketing Automation Software

By |2017-04-14T15:56:17-05:00December 7th, 2015|Business Development, Marketing, Marketing Automation, Sales Lead Generation|

If you're new to the idea marketing automation, it's tempting to think,"Wow, automation. I bet that saves me a lot of time." But marketing automation software doesn't really save you time. So why do businesses use it? Because this is how it helps: 1. Save Time on Manual Labor/Boring Tasks Sending follow-up e-mails after [...]

How Much Each Touchpoint Adds to Your Marketing Costs

By |2017-04-14T15:59:40-05:00October 22nd, 2015|Email Marketing, Internet Marketing, Marketing, Marketing Automation|

I read an interesting post over at Marketo's blog. It talks about "pipeline-to-cost" ratio. In plain English, it basically means how much did a marketing channel or tactic contribute to a lead's development in comparison to the cost of marketing on that channel? Marketo checked this information in two ways: First-touch - what was the ratio [...]

Use These 8 Mind-Blowing Statistics to Close More Sales Today

By |2017-04-14T16:00:34-05:00October 13th, 2015|Business Development, Marketing Automation, Sales|

Think you know what you're doing in sales? Maybe you do, and you're spot on, making a total killing. But sales changes so fast that maybe what you used to think was true isn't anymore. Things aren't working, and you're not sure why. Check out these sales stats and see what the case might [...]

4 Simple (And Non-Creepy!) Tricks to Research Your Prospects Online

By |2017-04-14T16:12:17-05:00April 15th, 2015|Business Development, Marketing, Marketing Automation, Sales, Social Media Marketing|

What better way to impress your prospects than by knowing a little something about them before you even talk? Your prospects don’t expect you to know them inside and out before you speak. But they do want you to have a basic understanding that shows you “get” them. While the web does a lot [...]

4 Killer Sales Funnel Marketing Mistakes You’re Making (And How to Fix Them)

By |2017-04-14T16:13:21-05:00March 7th, 2015|Business Development, General Insights, Marketing, Marketing Automation, Sales|

Do you have enough qualified leads? Are you completely set for the rest of your business’s life? If you’re not, you might have some problems with your marketing funnel. Have you completely mapped it out? If not, take a look at these tips (thanks to Fergal Glynn for finding many of these): 1. Minimize [...]

Targeting, Content, and Timing by Antoine Eam

By |2017-04-14T16:14:20-05:00February 27th, 2015|Business Development, Email Marketing, Internet Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to [...]