What to Do to Make Sure Your Content Gets Shared
How "saturated" do you think your niche is with content? Many are overwhelmed. And much of it covers the same topic again and again... So today, promotion's become a big part of any content plan. You have to actively reach out and work to get your content in front of your target audience. It's tough, down-and-dirty work. How do [...]
4 Web Design Mistakes to Avoid in 2016
Many times, businesses get overly focused on the beauty of a new website design. They want it to look sleek and cool. Nothing wrong with that. But, you also have to remember it's more important to create a valuable user experience. Having a gorgeous design with unique features can certainly be a part of that...as long as they support [...]
4 Ways to Boost Your Content Marketing Strategy
Do you get the results you want from your content marketing? Maybe you do. But, if you try some different tactics and techniques, you may be able to pick up some leads that you couldn't get before. Technically, lead generation with content marketing is never done. You can always do something to improve your results. Consider using some of [...]
5 Reasons You Shouldn’t Do B2B Email Outreach Inhouse
We Get This A Lot: Why Can’t I Do Cold B2B Email Outreach Myself? When clients come to us, we get this question a lot, or some variation of it. After all, what we do seems simple on the surface, and you might think you can probably save some money by doing it yourself in-house - and this is [...]
How to Find Areas for Improvement in Your Sales Funnel
Your sales funnel can be as simple or complex as you want it. Software companies...I'm looking at you! But, it gets awfully tricky to manage and test your sales funnel for max conversions. Use these tips to make that happen: 1. Completely Blow Up Your Prospect's Assumptions Every business, industry, or niche, has a standard way of thinking. Everyone believes [...]
What Makes a Landing Page a “Landing Page?”
I get clients all the time who show me their "landing pages." Though well-intentioned, they misunderstand what actually makes a "landing page" exactly that. It's important to know what a landing page is precisely because it affects your conversions. When you make a page to be a "landing page," that changes how you design yours and how you write [...]