Why do plans usually fail? They don't fail because it was a bad idea, but they fail due to a lack of commitment. When there are no immediate results, and the end goal seems farther away than previously imagined, the plan goes down the drain. With that being said, most businesses need a structured plan [...]
Your email marketing campaigns don't stay up to date over time, the databases slowly die. 25% of your list will expire over time as people switch jobs, switch email providers, or unsubscribe. A re-engagement email campaign will not only wake up those unengaged subscribers and raise your click rates, but it will also make sure [...]
Are there laws for cold calling? Cold calling and lead generation have always been the front line for obtaining new business and prospects, but why are there failures in cold calling and why has it been stereotyped by many as a waste of time? People don't realize that there is much more behind cold calling [...]
Are you looking for a way to get your WordPress site noticed on Google? Search engine optimization can be tricky and daunting to some, but it can be rewarding to those who put these SEO tips into practice. Remember, SEO is made from 2 sources, one being what you do to your site itself, and [...]
Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and "keeping in touch" with them regardless of time. While nurturing leads, you always want to maintain that permission to continue to educate them until they are [...]
There is a lot that goes into creating a successful website, and it does not just happen with a blink of an eye. Have you ever seen a website that was so intriguing and eye-catching that you wish it was yours and wondered how did that come to be? Creating that perfect website is an [...]
Email marketing is becoming an important aspect of businesses today, and along with this comes a very important and necessary task: Spam proofing. It is already hard enough to grab the attention and retain interest of potential prospects, but making sure your marketing material is actually received by the intended audience is an important aspect [...]
The ways that businesses pull in business and acquire traffic is extremely interesting. There are many ways to acquire bottom line business growth, but each of these ways start out of the general principle of either pushing the traffic, or pulling it in. I firmly believe that both ways working together is the best way [...]
Ever wonder why your tweet was never retweeted? You spent time on creating content or an article your brand and you thought it would drive traffic, awareness, and build engagement but it did not work. You ask yourself what else can I do to build engagement on twitter? There are some specific strategies that have [...]
Some of the most prominent brands in the world are defined and recognized by their colors. McDonald's golden arches, Coca-Cola's red, and UPS's brown to name a few. Many of the most successful companies strategically incorporate their colors into their website, logo, and product to appeal to customers. The color of a brand sticks sometimes [...]