Ever wonder why your tweet was never retweeted? You spent time on creating content or an article your brand and you thought it would drive traffic, awareness, and build engagement but it did not work.  You ask yourself what else can I do to build engagement on twitter?  There are some specific strategies that have been made based on research and analyzation of the world’s biggest brands.  We can take these strategies from those who specialize in brand building as well as those Twitter gurus who know the ins and outs of the Twitter world and know what works to increase engagement and exposure.  I suggest you pay attention to these strategies and insights if you want to build your brand through the simplicity of the Twitter world.

  • Saturdays and Sundays – Studies have shown that engagement rates are about 17% higher on Saturdays and Sundays as compared to weekdays.  This strategy is specific for B2C brands that are consumer-facing.
  • Tweet during “Busy Hours” – 8 AM – 7 PM are the busy hours of work for most people, and believe it or not this is when they are most likely to access and check Twitter.  Even if they are supposed to be working, they still check because it is so convenient.  When people return home they don’t take time to check Twitter.  No, Twitter is right at their fingertips for sporadic “breaks” during their workday.
  • Hashtags – Use hashtags and your tweets will be engaged twice as much.  More people that don’t already follow you are more likely to see your tweet, especially if your brand topic is being discussed.
  • Images and Call to Action – A tweet with an image is more likely to be engaged then one without because it is more intriguing, especially if the image resonates with the brand.  Asking people to “Please ReTweet” actually works, and it works well.  You will be surprised.
  • Shorten Tweets – The shorter the better.  If your tweets are shorter people will read them and as a result they are more likely to retweet them.

Author: Michael Whartnaby, Prospectr Marketing