Have you noticed that today's consumers are more engaged and interacted through video? It is safe to say that online video marketing has grown immensely over the years for businesses, and rightfully so. Just look at the popularity and variety that YouTube has brought to the world. Everyone uses it, including many businesses. According to [...]
New employees, specifically new sales partners, are brought in by organizations that want their services and skills to increase productivity and make them money. In order for this to happen it is very important that they have a smooth, but quick transition into their new role within the company. Similar to when a sports team [...]
Today, the social media industry is frantically trying to keep up with the real-time environment and the fast pace of consumers. Due to the increase and sudden explosion of the many social media channels, consumers are more connected and influential than they have ever been, and businesses are faced with this challenge more frequently. They [...]
Sometimes businesses focus so much on their current clients and trying to find new prospects that they don't pay nearly enough attention to converting the prospects they have already acclaimed into clients. The list of prospects that your company grows and labels as prospective clients should be treated as the biggest asset, because without prospects, [...]
Many businesses and companies measure their content based on responses from blogs, articles, and different signups, when they should be measuring their content marketing based on a broader perspective with deeper questions. Yes, you can obviously see how successful you have been through the number of leads you have generated and their quality, as well [...]
Time is the biggest and most valuable asset and commodity that consumers say they don't ever have enough of. Permission marketing is the marking strategy that respects this valuable commodity. Where respect is given, respect is earned. In this case, consumers respect permission marketing because they respect consideration of their time. The difference between [...]
Is social media worth the investment? The answer is YES. Social media has a strong impact on sales as well as brand perception. Increase in sales has a positive correlation to the exposure of social media. Not only does social media build loyalty among customers, but it also influences marketing operations. Social media improves customer [...]
The golden key to developing new business is a myth. New business is developed by hard work and commitment to a marketing and sales process. This process is driven by the content. Great Content drives great campaigns: It provides value to your target audience and it engages them in an ongoing dialogue. What is content [...]
What makes your voice louder than the thousands of others in your industry? What can you do to beat thousands of competitors and gain your prospects attention? How can you efficiently market to the right people who are ready to make decisions? It starts with creating great content, but quickly turns to a race as [...]
Effectively identifying, reaching and qualifying your target market is extremely difficult. Efficiency is important in these steps: to identify your target market think about who needs and/or would receive value from your business offerings. Reaching your target market takes testing. Finding and applying a great analytic tool like Google Analytics will generate solid market research [...]