Lead Generation Company Benchmarking As a business owner and marketing guy - I am consistently evaluating other lead generation company prices and marketing service offerings. Here are few things I have learned to look for: Do they offer a performance-based guarantee? Relevant and detailed testimonials? Trial, or test phase? As you negotiate and determine lead [...]
Performance-Based Marketing Company Referral Program Do you know other people who are in need of performance-based marketing services? We're willing to pay you a 5% commission on all services rendered over 6 months for every newly procured client. You do not need to do any selling for Prospectr, just get us the meeting and we'll [...]
This article discusses prospecting strategies and how to efficiently reach your target market. Media Channels Frequency Reach Calendar Audiences Creative Activity Reporting Marketing campaigns establish brand image, whether good, or bad your campaign is influencing your target audience’s perception of your brand. Marketing emails can be redundant, sales calls can be insistent enough to irritate. [...]
Email Marketing and Mobile Expansion Implications: In 2013, just optimizing email for mobile will not be enough. You also must identify your mobile users and send a specific creative developed for their devices, or experiment with responsive design templates. Responsive email design is an approach to email creative in which the HTML version is built [...]
Optimizing your WordPress site is extremely important if you want to compete with the millions of other sites online. To begin with, have you been taking advantage of the SEO controls that are available through WordPress themes. These themes do include some amount of SEO controls. These will allow you to build search engine optimization [...]
Understanding how your messages are passively discovered is an interesting factor in determining your investment strategy. Many paid techniques for passive discovery - such as banner advertising for instance - are inherently trackable. However, it is equally true that the great content that allows your organization to earn passive discovery is often much less trackable. [...]
Email Is Still The Largest Social Network Email is the first thing checked by 70 percent of all Internet users when they get up in the morning. A new web based mail tool - Alto. Cleverly, the default settings of Alto organize your mail into "stacks," such as Daily Deals, Photos, Attachments, Social Messaging, and [...]
Optimized Lead Generation Lead generation requires us to understand and follow the different stages of engagement that a business prospects progresses through. By analyzing a buyers "digital body language' you can categorize buyers as the following: Inactive Aware Engaged Interested Needs Analysis of some sort Solution Presentation Solution Proposal Commitment and Negotiation Closed Deal At [...]
5 Steps To Email Marketing Success: . Proper Planning - start all campaigns with your bottom line goals in mind. This will influence your email copy planning and design. Consider your marketing strategy as you plan and start to write the email content. It is important to consider your brand's voice as you write [...]
Many buyers moving through the different buying stages provide clues and insight that savvy marketers can use to engage them in relevant dialogue in a timely manner. At the top of this buying funnel is the broadest segment of prospects that may be unaware, or at least not actively engaged in self-education. Many individuals that [...]