Twitter Strategies: Building Engagement

By |2017-11-02T15:54:40-05:00July 2nd, 2012|Business Development, General Insights, Marketing, Social Media Marketing|

Ever wonder why your tweet was never retweeted? You spent time on creating content or an article your brand and you thought it would drive traffic, awareness, and build engagement but it did not work.  You ask yourself what else can I do to build engagement on twitter?  There are some specific strategies that have [...]

Your Brand's True Colors

By |2016-12-08T15:23:26-06:00June 29th, 2012|Business Development, Marketing|

Some of the most prominent brands in the world are defined and recognized by their colors.  McDonald's golden arches, Coca-Cola's red, and UPS's brown to name a few.  Many of the most successful companies strategically incorporate their colors into their website, logo, and product to appeal to customers.  The color of a brand sticks sometimes [...]

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