Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and "keeping in touch" with them regardless of time. While nurturing leads, you always want to maintain that permission to continue to educate them until they are [...]
Sometimes businesses focus so much on their current clients and trying to find new prospects that they don't pay nearly enough attention to converting the prospects they have already acclaimed into clients. The list of prospects that your company grows and labels as prospective clients should be treated as the biggest asset, because without prospects, [...]
When we consider customer service we think of our companies lifeblood. How is customer service being reduced to such an impersonal experience? I respect insightful response programs that create knowledgeable and timely response to prospects, or customers that are most likely to buy. It is important that B2B companies remember that answering your customers requests [...]
Defining your business value is essential. Can you effectively convey your value proposition in two minutes, or less? Our next question is - Can EVERYONE on your team convey it? Please see the white paper below for best practice in conveying your value proposition as clearly and concisely as possible. Value Proposition White Paper Thanks, [...]
The Telephone Still Works! There’s NO WAY social media should be replacing your cold calling campaigns or grass roots marketing efforts, if for nothing else, because we don’t want to lose our ability to engage in face to face conversation. There are already too many distractions, addictions, and complications with technology as it is nowadays, [...]