What are the types of Internet marketing?
The Internet tends to expand more and more. Advertisers have been attracted towards this medium since it is a productive source to bring in consumers. The best advantage with online advertisement is that it gives control and visibility both to the consumers and the advertisers.
Online advertisements may also offer various forms of animation. In its most common use, the term “online advertising” comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Advertisers are switching more towards online advertisement than offline even the offline advertisement is directing the consumers towards online advertisement. For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending.
Internet marketing is broadly divided into the following types:
- Display advertising: this is the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company’s own website and increase product awareness.
- Search engine marketing (SEM): this is a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques also known as organic result.
- Search engine optimization (SEO): this is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
- Social media marketing: this is the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
- Email marketing: this is about directly marketing a commercial message to a group of people using electronic mail.
- Referral marketing: this is a method of promoting products or services to new customers through referrals, usually word of mouth.
- Affiliate marketing: this is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts
- Content marketing: this is the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers.
- Inbound marketing: this involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
- Video marketing: this is the type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service.