Do you like to be seen as dumb? You work so hard and come so far to finally talk with your prospect... And then you do one of these stupid things (fortunately we'll tell you what to do instead): 1. You Talk More Than You Listen What you do: Aren't you supposed to look like [...]
So now you've done all this hard work. You reached out to a bunch of customers (or had someone do that for you), and all kinds of leads are pouring in. You talk to a bunch of them at length, but you've had no luck converting them into paying customers. You've gotten them right up [...]
So you've got a nice flow of leads coming in... But what do you do to convert as many of them as possible? Do this - and your sales will take off: 1. Follow Up with Lightning Speed Leads 360 did an analysis of more than 25 million email lead data points. They found the [...]
In the marketing, and especially the digital marketing industry, so much jargon floats around. And there's so many techniques to use out there - more than your company has time to test! Plus, these tools and technologies all change so fast... So if you've heard about "retargeting" and "marketing automation," how do these marketing techniques work, [...]
Our pals, @Evergage, recently went to tremendous effort to generate this graphic snapshot of the Real-Time Marketing Landscape in 2014 with very interesting results for any savvy marketer looking to ramp up their RTM efforts. Key Real-Time Marketing Takeaways: 24% of marketers surveyed are seeing a 50% ROI or higher on their real-time marketing efforts, [...]
For businesses that sell products, goods, and deliver services to B2B customers, having an effective sales lead generation strategy is essential for surviving - and thriving - in the corporate world. To gain a competitive advantage, you will need to have a toolbox filled with high-impact, low-budget sales and marketing tactics. Polls have consistently shown [...]
What are you really getting when you hire a lead generation company? Finding the right lead generation company to maximize your business’s outreach, ability to attract and retain clients, and boost your company’s bottom line is similar to shopping for a car. You’ll need to consider your company’s needs, goals, and preferences in order to [...]
When it pertains to generating qualified sales leads, variety is the spice of corporate life. Prospectr Marketing is a performance based marketing company that can help you with sales lead generation, and a variety of other services. There are many ways to drum up business, and some are more effective than others. With the progression [...]
Focused, high-quality content marketing strategies can significantly boost your company’s bottom line. Successful content marketing tactics involve building brand authority, trust, and interest in your brand through compelling, original content. By establishing your business as an industry leader in a specific area, you will dramatically increase the chances of clients and customers turning to [...]
Lead Generation Statistics Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — [...]