In 1885, William Lever of Lever, Bros. said, "half of the marketing money that you spend is wasted-trouble is you don't know which half." We have found that more than half of your $$$ might be wasted because marketing and sales just do not connect on lead generation. Sales doesn't follow up, or neglects to [...]
Many companies generate leads, but do not track how those leads convert into new accounts. It is important to have feedback and insight from your sales team. To really bridge this gap between sales and marketing you need to cultivate a team that cares about the others success. This Gap between lead generation and closures [...]
They say that content is king…the Yin to social media’s Yang. In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! You need content to fuel your social marketing, email marketing, lead [...]
With so many sales and marketing buzzwords like: Drive Marketing ROI, Lead Nurturing, Efficient Conversion, Marketing Best Practice, etc... Marketing Manager can get conned into working deals that don't ever end up impacting your companies Bottom Line! The deal is that database providers, marketing automation providers, and research companies can all give a piece of [...]
In order to market a successful blog, it is important to know that writing solid content is not the only factor. As always, content is king, but SEO is an art. You don't have to be an SEO professional or genius to get your rankings up, even though it wouldn't hurt. You need to remember [...]
Facebook is an excellent solution for reaching out to a large audience. The social networking monster is becoming more and more popular for companies as a way to market their business. Their audiences are provided with information that is very accessible and it is easy for them to engage since Facebook is so big. Since [...]
Marketers are constantly searching for ways to add channels where their investments will pay off with content that sells. Content marketing continues to evolve and mature while also being able to solve some of the world's toughest challenges. Specifically, this idea was seen when Burt Rutan and Scaled Composites launched SpaceShip One into orbit to [...]
Almost 83% of all professionals are on LinkedIn, and it has become arguably the number one social media platform for professionals. Businesses tend not to tap into the gold mine of possibilities like they can. The potential for business is enormous through LinkedIn if the social media platform is leveraged and used properly. LinkedIn has [...]
1. Facebook Studio - Facebook Studio's goal is to create a community where agencies can be inspired to develop marketing strategies that are inherently social. There is gallery of marketing efforts as well as its own Studio Awards for campaigns that were labeled exceptional. 2. Success Stories - Use this tool to get inspiration for [...]
After you are done with a long day's work and the only thing on your mind is kicking back and relaxing, the one thing you don't want to be thinking about is work. The summer months make it even more difficult to think about work when you aren't even there. There are so many others [...]