When your company is faced with the question of whether to take up lead generation internally or outsource it to a lead generation company, you need to weigh the pros and cons of both the approaches. It is mostly about saving time and money, and which approach saves cost or makes more profit for you [...]
Lead Generation Company Benchmarking As a business owner and marketing guy - I am consistently evaluating other lead generation company prices and marketing service offerings. Here are few things I have learned to look for: Do they offer a performance-based guarantee? Relevant and detailed testimonials? Trial, or test phase? As you negotiate and determine lead [...]
Email messages should be more personal and less like a template - 137% more interaction from a simple personal message - http://sherpablog.marketingsherpa.com/email-marketing/email-personalization/. This is true and should be considered in all outbound mailing. I am shocked at the amount of confusion around this subject. If you send a message it is sent for informative purposes. [...]