Facebook is an excellent solution for reaching out to a large audience. The social networking monster is becoming more and more popular for companies as a way to market their business. Their audiences are provided with information that is very accessible and it is easy for them to engage since Facebook is so big. Since [...]
Marketers are constantly searching for ways to add channels where their investments will pay off with content that sells. Content marketing continues to evolve and mature while also being able to solve some of the world's toughest challenges. Specifically, this idea was seen when Burt Rutan and Scaled Composites launched SpaceShip One into orbit to [...]
Almost 83% of all professionals are on LinkedIn, and it has become arguably the number one social media platform for professionals. Businesses tend not to tap into the gold mine of possibilities like they can. The potential for business is enormous through LinkedIn if the social media platform is leveraged and used properly. LinkedIn has [...]
1. Facebook Studio - Facebook Studio's goal is to create a community where agencies can be inspired to develop marketing strategies that are inherently social. There is gallery of marketing efforts as well as its own Studio Awards for campaigns that were labeled exceptional. 2. Success Stories - Use this tool to get inspiration for [...]
LinkedIn is a business networking site, however, it is not used like it is meant to be. Many people go through the sign up process and occasionally accept an invitation to join another network, but they never go beyond that. If you really want to utilize the benefits of LinkedIn, then don't simply fill out [...]
Why do plans usually fail? They don't fail because it was a bad idea, but they fail due to a lack of commitment. When there are no immediate results, and the end goal seems farther away than previously imagined, the plan goes down the drain. With that being said, most businesses need a structured plan [...]
Your email marketing campaigns don't stay up to date over time, the databases slowly die. 25% of your list will expire over time as people switch jobs, switch email providers, or unsubscribe. A re-engagement email campaign will not only wake up those unengaged subscribers and raise your click rates, but it will also make sure [...]
Are there laws for cold calling? Cold calling and lead generation have always been the front line for obtaining new business and prospects, but why are there failures in cold calling and why has it been stereotyped by many as a waste of time? People don't realize that there is much more behind cold calling [...]
Are you looking for a way to get your WordPress site noticed on Google? Search engine optimization can be tricky and daunting to some, but it can be rewarding to those who put these SEO tips into practice. Remember, SEO is made from 2 sources, one being what you do to your site itself, and [...]
Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and "keeping in touch" with them regardless of time. While nurturing leads, you always want to maintain that permission to continue to educate them until they are [...]