Our pals, @Evergage, recently went to tremendous effort to generate this graphic snapshot of the Real-Time Marketing Landscape in 2014 with very interesting results for any savvy marketer looking to ramp up their RTM efforts. Key Real-Time Marketing Takeaways: 24% of marketers surveyed are seeing a 50% ROI or higher on their real-time marketing efforts, [...]
Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate [...]
In the simplest words, Marketing Automation defines a process of inbound marketing where you with a strategic approach reach and engage your target audience through a series of automated messages. It is achieved by using a software platform which is designed to automate and streamline marketing repetitive tasks. The organization benefits by specifying criteria and [...]
Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page Depth Page depth can tell you [...]
Marketing Automation Benefits Marketing Automation is the process of delivering engaging, relevant, timely and valuable content that will be of interest to your specific target market. Marketing Automation’s purpose is to improve Sales Lead Generation by driving awareness and interest in your company’s products and services. Marketing Automation solutions integrated with a structured sales process [...]