Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and "keeping in touch" with them regardless of time. While nurturing leads, you always want to maintain that permission to continue to educate them until they are [...]
There is a lot that goes into creating a successful website, and it does not just happen with a blink of an eye. Have you ever seen a website that was so intriguing and eye-catching that you wish it was yours and wondered how did that come to be? Creating that perfect website is an [...]
Ever wonder why your tweet was never retweeted? You spent time on creating content or an article your brand and you thought it would drive traffic, awareness, and build engagement but it did not work. You ask yourself what else can I do to build engagement on twitter? There are some specific strategies that have [...]
Some of the most prominent brands in the world are defined and recognized by their colors. McDonald's golden arches, Coca-Cola's red, and UPS's brown to name a few. Many of the most successful companies strategically incorporate their colors into their website, logo, and product to appeal to customers. The color of a brand sticks sometimes [...]
Over the years sales deals have been closing at a lower and lower rate, and what is worse is that a higher percentage of these are seeing the prospect make no decision at all. Losing a deal to a competitor is something that businesses can get over because it is all part of the game, [...]
Have you noticed that today's consumers are more engaged and interacted through video? It is safe to say that online video marketing has grown immensely over the years for businesses, and rightfully so. Just look at the popularity and variety that YouTube has brought to the world. Everyone uses it, including many businesses. According to [...]
Each year approximately 600,000 new businesses are started by courageous people who seek many things, with one in particular. They seek success. Success is a reward or gift, and sometimes everything that goes into the work and the meaning of the word cannot be described entirely. Excited entrepreneurs may say they are in it for [...]
Today, the social media industry is frantically trying to keep up with the real-time environment and the fast pace of consumers. Due to the increase and sudden explosion of the many social media channels, consumers are more connected and influential than they have ever been, and businesses are faced with this challenge more frequently. They [...]
Many businesses and companies measure their content based on responses from blogs, articles, and different signups, when they should be measuring their content marketing based on a broader perspective with deeper questions. Yes, you can obviously see how successful you have been through the number of leads you have generated and their quality, as well [...]