"LinkedIn is Dead!" -- loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn... The. Worlds. Largest. B2B. Network. If this is you, or you've been starting to feel like LinkedIn's turning into the "Facebook for professionals"... You know... the mudslinging battleground really more [...]
When it pertains to generating qualified sales leads, variety is the spice of corporate life. Prospectr Marketing is a performance based marketing company that can help you with sales lead generation, and a variety of other services. There are many ways to drum up business, and some are more effective than others. With the progression [...]
Lead generation and prospecting for new business are common and traditional words found in our dynamic and post modern world of marketing. Business has changed over the past years and the change continues to accelerate. Change consumes an incredible amount of energy and resources - so how do we get on the front edge of [...]
This article is about the buzz marketing jargon such as Sales Lead, B2B, B2C and Conversions. Sales leads are very important for any business and sales professionals constantly keep on devising methods to keep their sales lead funnel full. A sales lead is the identification of a person, or entity that has the interest and [...]
Sales lead generation is the first step to building a firm customer base. There are various ways in which a business can generate leads for B2B sales. I will highlight some of the best B2B sales lead generation techniques in this blog. Relationship marketing is the best way of building leads in a B2B scenario. [...]
Marketing Automation Benefits Marketing Automation is the process of delivering engaging, relevant, timely and valuable content that will be of interest to your specific target market. Marketing Automation’s purpose is to improve Sales Lead Generation by driving awareness and interest in your company’s products and services. Marketing Automation solutions integrated with a structured sales process [...]
This article discusses prospecting strategies and how to efficiently reach your target market. Media Channels Frequency Reach Calendar Audiences Creative Activity Reporting Marketing campaigns establish brand image, whether good, or bad your campaign is influencing your target audience’s perception of your brand. Marketing emails can be redundant, sales calls can be insistent enough to irritate. [...]
Understanding how your messages are passively discovered is an interesting factor in determining your investment strategy. Many paid techniques for passive discovery - such as banner advertising for instance - are inherently trackable. However, it is equally true that the great content that allows your organization to earn passive discovery is often much less trackable. [...]
Email Marketing is one of the easiest ways to grow your business using the Internet. No, not spam marketing, but rather targeted emails to qualified customers and prospects. Personally, I have used this method with great success to grow my company and other companies along the way. The idea is to offer goods, or services [...]
Many buyers moving through the different buying stages provide clues and insight that savvy marketers can use to engage them in relevant dialogue in a timely manner. At the top of this buying funnel is the broadest segment of prospects that may be unaware, or at least not actively engaged in self-education. Many individuals that [...]
