Do you get the results you want from your content marketing? Maybe you do. But, if you try some different tactics and techniques, you may be able to pick up some leads that you couldn't get before. Technically, lead generation with content marketing is never done. You can always do something to improve your [...]
We Get This A Lot: Why Can’t I Do Cold B2B Email Outreach Myself? When clients come to us, we get this question a lot, or some variation of it. After all, what we do seems simple on the surface, and you might think you can probably save some money by doing it yourself [...]
Your sales funnel can be as simple or complex as you want it. Software companies...I'm looking at you! But, it gets awfully tricky to manage and test your sales funnel for max conversions. Use these tips to make that happen: 1. Completely Blow Up Your Prospect's Assumptions Every business, industry, or niche, has a standard [...]
I get clients all the time who show me their "landing pages." Though well-intentioned, they misunderstand what actually makes a "landing page" exactly that. It's important to know what a landing page is precisely because it affects your conversions. When you make a page to be a "landing page," that changes how you design [...]
If you spend any time on LinkedIn these days, I'm sure you've seen complaints. Some people get a little jaded with the social network. They get dating requests, posts about people's personal lives, or political rants. They threaten to leave the social network, or say they complain to LinkedIn customer service. And, they claim [...]
Did you know the Direct Marketing Association quotes email marketing has a ROI of 3800%? That number was for 2015. A couple years earlier they found it to be 4300%. Email marketing's catching on bigtime. So much so that the 2016 Email Marketing Insights Study found 86.7% of businesses will boost their email marketing budgets [...]
I'm not sure the debate about measuring content marketing ROI will ever end. But, you gotta do it somehow. Because, if you just push out as much content as possible without knowing what it does for you, what's the sense in that? How do you know how much to spend on content marketing? Do [...]
Adblockers like Adblock Plus have skyrocketed in popularity recently. And that's sending a shiver down the spines of many online advertisers. Now, to thwart their effects, websites like Forbes force you to whitelist their website so you can actually visit. What about a smaller company like yours? Should you be overly concerned about Adblockers? [...]
Did you know just 32% of B2B content marketers have a documented strategy? Doesn't it sound strange that something like this would happen so frequently in business, of all places? That data comes from Content Marketing Institute's 2016 Benchmarks, Budgets, and Trends report. It may explain why only 30% of B2B companies rate themselves as [...]
You've heard about "vanity metrics," haven't you? For example, the number of social media followers you have. But followers don't do you any good if they don't convert into leads. What really matters is if those social media followers are part of your target market. With content and engagement, you have the same issue. [...]
