"LinkedIn is Dead!" -- loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn... The. Worlds. Largest. B2B. Network. If this is you, or you've been starting to feel like LinkedIn's turning into the "Facebook for professionals"... You know... the mudslinging battleground really more [...]
What lead scoring system do you have in place? Do you have one in place? Are you just beginning to think about one? Don't worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well. But what steps do you take to get there? Check out [...]
At first, you might have a little skepticism about this blog post's title. Sounds a little manipulative, doesn't it? Like, maybe it's a big promise that you don't actually get the value of. Well, it's not. It's meant to be an alluring title. But, you can do some things to heat prospects up fast. [...]
Some people are complaining LinkedIn's turning into Facebook... Have you seen the comments from annoyed women who say too many men keep asking them out? Others get disgusted with the mudslinging that goes on. ...And then you have profiles with all kinds of political rhetoric on them. Remember, no matter how much you feel [...]
Marketing terms get tossed around like nothing these days: "Full stack marketer" "Marketing evangelist" "Growth hacker" Do they have any substantive difference? Or do marketing pros make these terms up to inflate their egos? I suppose a little of both are going on in each case. So, let's take a look at "demand generation." [...]
You may have heard the buzz term "disruptive" marketing. ...But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing When you market your products or services, you usually adhere to [...]
Do you have your entire sales funnel mapped out? Have you tested to see where the leaks might be? Take a look at some of the most common ones, and practical solutions for each: 1. "No" Often, no really means "not right now." Just 3% of your prospects are ready to buy right now [...]
You may have heard the buzz term "disruptive" marketing. ...But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing When you market your products or services, you usually adhere to [...]
How "saturated" do you think your niche is with content? Many are overwhelmed. And much of it covers the same topic again and again... So today, promotion's become a big part of any content plan. You have to actively reach out and work to get your content in front of your target audience. It's [...]
Many times, businesses get overly focused on the beauty of a new website design. They want it to look sleek and cool. Nothing wrong with that. But, you also have to remember it's more important to create a valuable user experience. Having a gorgeous design with unique features can certainly be a part of [...]
