What Makes a Blog Post Stand Out in 2016?

By |2017-04-14T15:37:57-05:00June 29th, 2016|General Insights, Internet Marketing, Marketing|

Get this: more than 4 million blog posts get written daily. Check out this link at Worldometers to see the live count. Feel free to stay up 'till midnight to see the total count and let me know what the precise number is... You know a ton of content's out there. It's called "content [...]

The ROI of 7 Leading Digital Marketing Tactics

By |2017-04-14T15:42:20-05:00June 8th, 2016|Internet Marketing, Marketing|

Where should you spend most of your time with digital marketing? After all, you can use e-mail, SEO, content, PPC, display ads, video, banner ads, retargeting, and so much more! Well, I have the answer for you. And it comes in this simple image from Adobe: That’s pretty conclusive right there! And honestly, I’ve [...]

Does Social Selling Work? Or Is It Just a Fad?

By |2017-04-14T15:49:12-05:00April 1st, 2016|Business Development, Internet Marketing, Marketing, Sales, Sales Lead Generation, Social Media Marketing|

You always hear all these crazy stories about people building their entire businesses on LinkedIn. They have millions of dollars, streams of clients, and all sorts of great and glorious things. So...why don't you have any of those? Are those stories you hear even real? Or do they just get made up so you'll [...]

How to Find Direct Contact Information for Any Prospect

By |2017-04-14T15:52:26-05:00February 29th, 2016|Business Development, Internet Marketing, Marketing, Sales, Sales Lead Generation|

If it took you just a few minutes to get the direct contact information of almost any prospect, would you use that route? Of course you would. Who wouldn't? Nobody likes wasting hours trying to find the direct contact information of any prospect. Fortunately, the internet makes it easy, and basically free. Check out [...]

How Much Each Touchpoint Adds to Your Marketing Costs

By |2017-04-14T15:59:40-05:00October 22nd, 2015|Email Marketing, Internet Marketing, Marketing, Marketing Automation|

I read an interesting post over at Marketo's blog. It talks about "pipeline-to-cost" ratio. In plain English, it basically means how much did a marketing channel or tactic contribute to a lead's development in comparison to the cost of marketing on that channel? Marketo checked this information in two ways: First-touch - what was the ratio [...]

Strange But True: Twitter is the #1 Social Site for Salespeople

By |2017-04-14T16:02:27-05:00September 28th, 2015|Business Development, General Insights, Internet Marketing, Sales, Social Media Marketing|

Founded in December 2002, LinkedIn now boasts more than 380 million users. The network gets 2 new members every second. That makes it the 3rd most popular social network in the world - right behind China's Qzone and, of course, Facebook. And don't forget about the anecdotal evidence. Ask anyone the best social site for [...]

4 Proven Steps You Can Take to Avoid Letting Leads go to Waste

By |2017-04-14T16:08:56-05:00May 17th, 2015|Business Development, General Insights, Internet Marketing, Marketing, Sales|

Sales pro Colleen Francis says around 30% of all sales leads go to complete waste. Ouch! If you could close 30% more prospects, how much in revenue would that be for your business? What could your business do with that additional capital? Got a mental picture of that? Good. Now learn what you can do [...]

A Penny Saved… Might Cost you a Dollar. By: Rachel Pedersen

By |2017-11-02T15:35:09-05:00April 15th, 2015|General Insights, Internet Marketing, management, Marketing, Social Media Marketing|

Let me begin... by explaining that I see the value in being frugal in some areas of life. Secondhand stores are my favorite places to get furniture, clothing, jewelry, and decorations. For the purpose of this blog, please excuse the aforementioned categories, because that is where the thriftiness ends. There are times that the cheaper [...]

5 Expert Ways to Personalize Your E-mails Today

By |2017-04-14T16:12:48-05:00March 14th, 2015|Email Marketing, Internet Marketing, Marketing, Sales|

According to a study by The Aberdeen Group, personalized e-mails improve CTR by 14%, and conversions by 10%. 96% of organizations surveyed believe personalization improves performance. Oh, and there’s this study too, which shows personalized e-mails get 6x higher transaction rates, but 70% of major brands don’t use them! Personalization is simple: it means [...]

Targeting, Content, and Timing by Antoine Eam

By |2017-04-14T16:14:20-05:00February 27th, 2015|Business Development, Email Marketing, Internet Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to [...]