Within the past 10-12 years there has been a remarkable renovation within marketing. Buyers can now have the control of how and when they access information within the purchasing process. In the midst of this, marketers have to work with tight budgets and communicate with buyers through many different channels. Despite the challenges that arise, [...]
Content Marketing centers around: valuable data, a conversational tone, an engaging story, and maybe some compelling design are all components that make up great content. Each one of these elements is central for grabbing people’s attention and keeping it. But what if this attention-grabber needs to be long lasting, such as in a content marketing [...]
Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page Depth Page depth can tell you [...]
There has been a steep rise in the number of internet marketing companies around the world. With the availability of numerous resources over the web to market one’s products or services, the internet marketing industry has seen a major boom in the past couple of years. First, many marketing companies started to include online marketing [...]
Sales lead generation is the first step to building a firm customer base. There are various ways in which a business can generate leads for B2B sales. I will highlight some of the best B2B sales lead generation techniques in this blog. Relationship marketing is the best way of building leads in a B2B scenario. [...]
In the past link building for businesses was used for appearing in search results. However, social media has changed the face of building online businesses through sources like LinkedIn, Facebook, Twitter, etc. The new link building is now about social visibility, mentions, and building your company’s presence. Building relationships and then nurturing them is key [...]
Content Marketing is deemed the basis of any good inbound marketing strategy. There is increased competition in online businesses for brand building, search engine optimization, referral traffic, and lead conversion. Marketing content is an essential part to all of these. There are 10 necessities listed below to achieve successful online content marketing. 1. Blog: A [...]
Performance-Based Marketing Company Referral Program Do you know other people who are in need of performance-based marketing services? We're willing to pay you a 5% commission on all services rendered over 6 months for every newly procured client. You do not need to do any selling for Prospectr, just get us the meeting and we'll [...]
Search Engine Optimization Basics (SEO): Search Engine Optimization is the process of continually optimizing a website for search engines to increase the overall ranking of the website and its pages About SEO INCREASED TRAFFIC FROM YOUR TARGET AUDIENCE = INCREASED SALES LEADS! Search Engine Optimization helps customers find your website instead of a competitor’s website [...]
Optimizing your WordPress site is extremely important if you want to compete with the millions of other sites online. To begin with, have you been taking advantage of the SEO controls that are available through WordPress themes. These themes do include some amount of SEO controls. These will allow you to build search engine optimization [...]