In the simplest words, Marketing Automation defines a process of inbound marketing where you with a strategic approach reach and engage your target audience through a series of automated messages. It is achieved by using a software platform which is designed to automate and streamline marketing repetitive tasks. The organization benefits by specifying criteria and [...]
Within the past 10-12 years there has been a remarkable renovation within marketing. Buyers can now have the control of how and when they access information within the purchasing process. In the midst of this, marketers have to work with tight budgets and communicate with buyers through many different channels. Despite the challenges that arise, [...]
Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page Depth Page depth can tell you [...]
Marketing Automation Benefits Marketing Automation is the process of delivering engaging, relevant, timely and valuable content that will be of interest to your specific target market. Marketing Automation’s purpose is to improve Sales Lead Generation by driving awareness and interest in your company’s products and services. Marketing Automation solutions integrated with a structured sales process [...]
Critical Success in Sales Lead Generation Generating quality sales leads is a critical success factor in achieving all companies’ revenue goals. Research shows that as an industry becomes more competitive, the need to generate high quality sales leads becomes even more critical for maintaining sales growth and profitability. Sales Lead Generation Challenges Sales Lead generation [...]
