Email Marketing is one of the easiest ways to grow your business using the Internet. No, not spam marketing, but rather targeted emails to qualified customers and prospects. Personally, I have used this method with great success to grow my company and other companies along the way. The idea is to offer goods, or services [...]
Email Is Still The Largest Social Network Email is the first thing checked by 70 percent of all Internet users when they get up in the morning. A new web based mail tool - Alto. Cleverly, the default settings of Alto organize your mail into "stacks," such as Daily Deals, Photos, Attachments, Social Messaging, and [...]
5 Steps To Email Marketing Success: . Proper Planning - start all campaigns with your bottom line goals in mind. This will influence your email copy planning and design. Consider your marketing strategy as you plan and start to write the email content. It is important to consider your brand's voice as you write [...]
Email messages should be more personal and less like a template - 137% more interaction from a simple personal message - http://sherpablog.marketingsherpa.com/email-marketing/email-personalization/. This is true and should be considered in all outbound mailing. I am shocked at the amount of confusion around this subject. If you send a message it is sent for informative purposes. [...]
With so many sales and marketing buzzwords like: Drive Marketing ROI, Lead Nurturing, Efficient Conversion, Marketing Best Practice, etc... Marketing Manager can get conned into working deals that don't ever end up impacting your companies Bottom Line! The deal is that database providers, marketing automation providers, and research companies can all give a piece of [...]
Almost 83% of all professionals are on LinkedIn, and it has become arguably the number one social media platform for professionals. Businesses tend not to tap into the gold mine of possibilities like they can. The potential for business is enormous through LinkedIn if the social media platform is leveraged and used properly. LinkedIn has [...]
LinkedIn is a business networking site, however, it is not used like it is meant to be. Many people go through the sign up process and occasionally accept an invitation to join another network, but they never go beyond that. If you really want to utilize the benefits of LinkedIn, then don't simply fill out [...]
Your email marketing campaigns don't stay up to date over time, the databases slowly die. 25% of your list will expire over time as people switch jobs, switch email providers, or unsubscribe. A re-engagement email campaign will not only wake up those unengaged subscribers and raise your click rates, but it will also make sure [...]
Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and "keeping in touch" with them regardless of time. While nurturing leads, you always want to maintain that permission to continue to educate them until they are [...]
Time is the biggest and most valuable asset and commodity that consumers say they don't ever have enough of. Permission marketing is the marking strategy that respects this valuable commodity. Where respect is given, respect is earned. In this case, consumers respect permission marketing because they respect consideration of their time. The difference between [...]