How a Multi-Touch, Multi-Media Prospecting Approach Multiplies Results

By |2016-12-08T15:23:08-06:00December 4th, 2012|Business Development, Marketing, Sales|

This article discusses prospecting strategies and how to efficiently reach your target market. Media Channels Frequency Reach Calendar Audiences Creative Activity Reporting Marketing campaigns establish brand image, whether good, or bad your campaign is influencing your target audience’s perception of your brand. Marketing emails can be redundant, sales calls can be insistent enough to irritate. [...]

Leverage LinkedIn: Grow Your Business

By |2017-11-02T13:23:20-05:00July 25th, 2012|Business Development, Customer Service, General Insights, Social Media Marketing|

LinkedIn is a business networking site, however, it is not used like it is meant to be.  Many people go through the sign up process and occasionally accept an invitation to join another network, but they never go beyond that.  If you really want to utilize the benefits of LinkedIn, then don't simply fill out [...]

Can You Define Your Businesses Value Proposition?

By |2017-11-02T14:44:50-05:00May 29th, 2012|Business Development, Sales|

Defining your business value is essential. Can you effectively convey your value proposition in two minutes, or less? Our next question is - Can EVERYONE on your team convey it? Please see the white paper below for best practice in conveying your value proposition as clearly and concisely as possible. Value Proposition White Paper Thanks, [...]

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