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Talk is Cheap – Rachel Pedersen

By |February 4th, 2015|Categories: General Insights|

Failed New Year’s resolutions, missed meetings, a failed business merger: what do all of these have in common? They all stemmed on talk that lacked the intent to follow-through. All too often we find ourselves committing, promising, or pitching ideas without recognizing the action steps that naturally follow. Continually committing yourself to events or ideas without closing them sets [...]

The Blog About Why to Blog by Chelsea Nolan

By |February 3rd, 2015|Categories: Business Development, General Insights, Internet Marketing|

We know by now that our internet footprint is an important tool to leverage business. If someone Googles your name or company, and nothing comes up, RED FLAG. Nobody wants to do business today with someone who doesn't even have a website. I know when I get to a new page, the first place I always check out is [...]

It’s Time for a Tune Up! — By Bo Cole

By |January 29th, 2015|Categories: Business Development, Customer Service, General Insights, Internet Marketing, Sales Lead Generation, Social Media Marketing|

  Not for your car though!  Well...maybe your car?  I’m talking about your web identity, social identity, business connections, and your entire image.  How many of you have let your website, social profiles and business connection efforts go into autopilot?  It’s time to stay more engaged with your customers, and your audience.  It’s time to revamp your social profiles [...]

Think You’re Not Working in Sales? Think Again! By Rachel Pedersen

By |January 29th, 2015|Categories: Business Development, Customer Service, Sales, Sales Lead Generation, Social Media Marketing|

For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather work as a (insert unpleasant job ideas here) than work in sales. However, fast forward several career moves, and I’ve learned one [...]

Is your email signature YOUR email signature? By Liz Donehue

By |January 20th, 2015|Categories: Customer Service, Email Marketing, Marketing, Marketing Automation, Sales, Sales Lead Generation, Social Media Marketing|

Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach out to me: I have [...]

Warning: BANT Stinks for Qualifying Your Leads 

By |January 16th, 2015|Categories: General Insights|

Budget, authority, need, and timeline - that used to be the old way to qualify leads. IBM developed it, and it worked well because in their heyday, no one had answers to prospect questions except the salespeople. Now, your prospects get many of the answers and research they need through social media, blogs, white papers, and all sorts of free [...]

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