When I first heard about LinkedIn, I was fairly skeptical. A professional social media experience? Who would want such a thing? Turns out thousands of people. Millions, even. 300 million, to be exact. What separates LinkedIn from the rest of the social media platform pack is its professional-centric design and features. Available in 20 different [...]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]
The idea of prospecting is an overlooked concept for many companies because many decision makers are always looking for a way to bring in revenue faster and easier. Prospecting is neither easy nor timely and can’t be used simply to reap immediate benefits. Good prospecting is a process that must truly be embraced as a [...]
Ahhh marketing... Some view it as a necessary evil, and others realize it's your way of communicating with your target customer and meeting their legitimate needs. But what you don't want to do is make a devastating marketing mistake. A simple blunder unleashes a slew of awful PR that takes months or years to cover [...]
You do have a "unique selling proposition," don't you? In one line, it's what makes you so awesome to work with - why you're so different than anyone else - that it's stupid NOT to buy from you. Now unfortunately, many businesses think they have a USP when they really don't. For example, some companies [...]
How many times have you talked to a lead, had all the signs look good, and then you ask for the sale, and the lead's jaw drops? It happens. And congratulations, you just wasted hours dancing with the client and writing a fancy proposal! What went on? Many things could be happening, but one stands [...]
Do you like to be seen as dumb? You work so hard and come so far to finally talk with your prospect... And then you do one of these stupid things (fortunately we'll tell you what to do instead): 1. You Talk More Than You Listen What you do: Aren't you supposed to look like [...]
"Hey John. This is Steve. Just checking in to see the status of your thoughts on our proposal." Nice job - you followed through! That shows great commitment and reliability, doesn't it? It does, but here's the problem with leaving a voicemail that way: To your customers, it sounds like you have more interest in [...]
So now you've done all this hard work. You reached out to a bunch of customers (or had someone do that for you), and all kinds of leads are pouring in. You talk to a bunch of them at length, but you've had no luck converting them into paying customers. You've gotten them right up [...]
So you've got a nice flow of leads coming in... But what do you do to convert as many of them as possible? Do this - and your sales will take off: 1. Follow Up with Lightning Speed Leads 360 did an analysis of more than 25 million email lead data points. They found the [...]