We know by now that our internet footprint is an important tool to leverage business. If someone Googles your name or company, and nothing comes up, RED FLAG. Nobody wants to do business today with someone who doesn't even have a website. I know when I get to a new page, the first place [...]
Not for your car though! Well...maybe your car? I’m talking about your web identity, social identity, business connections, and your entire image. How many of you have let your website, social profiles and business connection efforts go into autopilot? It’s time to stay more engaged with your customers, and your audience. It’s time [...]
Budget, authority, need, and timeline - that used to be the old way to qualify leads. IBM developed it, and it worked well because in their heyday, no one had answers to prospect questions except the salespeople. Now, your prospects get many of the answers and research they need through social media, blogs, white papers, [...]
When you hear the term "marketing automation," don't you think to yourself, "Wow, all I do is press a button, sit back, and watch the leads roll in." While automation may be truer in the manufacturing world where robots do the production, the reality is things don't work that way with marketing automation. In fact, you [...]
Every industry has its misnomers - lead generation's no exception. "The more, the better" - sounds good, right? Maybe, maybe not. Let's take a look at some of the common lies you might hear, and the truth you're looking for behind them. Lie #1. "The more, the better." Let's start with this one right away. [...]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]
Ahhh marketing... Some view it as a necessary evil, and others realize it's your way of communicating with your target customer and meeting their legitimate needs. But what you don't want to do is make a devastating marketing mistake. A simple blunder unleashes a slew of awful PR that takes months or years to cover [...]
Have you ever been asked if you need Baseball equipment... before being asked if you even play the game? I was at a restaurant recently when the waiter asked if I would be interested in a chocolate fudge brownie with ice cream. Now we’re talking, right? Well...although this sounds delectable, my intolerance to lactose would [...]
The scene is set. The newlyweds are celebrating their first Valentines day and he is out to impress. A romantic dinner complete with roses, wine and candlelight. Some may argue that a surf n’ turf dinner like the one above could be presented in a sloppy, unprofessional way and still satisfy. Well fellas, presentation matters. [...]
Wow...that had to be the best conversation you've ever had with a client! So you store their information like you always do. A few weeks later, when you're ready to follow up, you look all over and can't find it! Urgghhh! So frustrating...that could have been the client that made your business much more stable. [...]