When you hear the term "marketing automation," don't you think to yourself, "Wow, all I do is press a button, sit back, and watch the leads roll in." While automation may be truer in the manufacturing world where robots do the production, the reality is things don't work that way with marketing automation. In fact, you [...]
When I first heard about LinkedIn, I was fairly skeptical. A professional social media experience? Who would want such a thing? Turns out thousands of people. Millions, even. 300 million, to be exact. What separates LinkedIn from the rest of the social media platform pack is its professional-centric design and features. Available in 20 different [...]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]
Ahhh marketing... Some view it as a necessary evil, and others realize it's your way of communicating with your target customer and meeting their legitimate needs. But what you don't want to do is make a devastating marketing mistake. A simple blunder unleashes a slew of awful PR that takes months or years to cover [...]
Testimonials can amplify your value proposition ten-fold; a person speaking directly about your brand and your product provides a source of assurance and experience to your target market. But is there a right and wrong way to feature testimonials in your creative and your website? The best testimonials come from clients and customers who experienced [...]
How many times have you talked to a lead, had all the signs look good, and then you ask for the sale, and the lead's jaw drops? It happens. And congratulations, you just wasted hours dancing with the client and writing a fancy proposal! What went on? Many things could be happening, but one stands [...]
Do you hear that squeaking sound in the background? That's what happens to your business when you don't take care of your leads like you should! Now every business goes through up and down cycles. But if you nurture your leads along your marketing funnel, you'll have a lot less of those quiet times. Rather [...]
In the marketing, and especially the digital marketing industry, so much jargon floats around. And there's so many techniques to use out there - more than your company has time to test! Plus, these tools and technologies all change so fast... So if you've heard about "retargeting" and "marketing automation," how do these marketing techniques work, [...]
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Revenue Process Optimization and The New Drive for High Quality Data Building an effective high performance revenue process requires the right frameworks, measurements and efforts to engage with prospects and guide them through the buying cycle. This process performs best when there is a continuous stream of clean data, continual analysis and adjustment, and prompt [...]