Social media is a great source to drive traffic for your business. Many businesses are using social media for bringing traffic to their websites, and to their sales teams. It is important to create trackable and targeted social media engagement campaigns. This will increase the chances of adding more Use Social media for bringing [...]
Social media has become a powerful tool, that any business owner can use to engage its customers, convert them into sales and drive revenue growth. Social Media Correlates to Business Growth. The problem is that still many small business owners find themselves confused about how to use it in their favor. Steven D. Strauss, small business [...]
Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate [...]
Citations Help Your Online Visibility. A citation is a reference to a published, or unpublished source - while more precisely, a citation is an abbreviated alphanumeric expression embedded in the body of an intellectual work that denotes an entry in the bibliographic references section of the work for the purpose of acknowledging the relevance of [...]
Advantages There are various advantages and problems of Internet marketing. The most obvious advantage of Internet marketing is that it is an inexpensive approach to reaching a specific target audience at low-cost. Internet marketing allows companies to reach a wide audience for a small fraction of traditional, or offline advertising budgets. Internet marketing provides another [...]
It all started in the 90’s when the fascinating technology of the World Wide Web started. This gave commercial organizations another way to reach their target markets. Some websites started to create valuable content and provided tremendous benefits to their visitors and naturally these website owners wanted to be compensated for their hard work. Early [...]
What are the types of Internet marketing? The Internet tends to expand more and more. Advertisers have been attracted towards this medium since it is a productive source to bring in consumers. The best advantage with online advertisement is that it gives control and visibility both to the consumers and the advertisers. Online advertisements may [...]
Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. Research from MarketingSherpa's 2012 B2B Marketing Benchmark Report shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. [...]
In the simplest words, Marketing Automation defines a process of inbound marketing where you with a strategic approach reach and engage your target audience through a series of automated messages. It is achieved by using a software platform which is designed to automate and streamline marketing repetitive tasks. The organization benefits by specifying criteria and [...]
Back in 2011, the most popular search engines (Google, Bing, and Yahoo) joined their hands to collaborate and launch a set of standard codes (also known as SCHEMAs) for the web developer http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html. These codes help search engines find the most relevant information on your website easier and faster. SCHEMA.org helps the code on your [...]