Do you have enough qualified leads? Are you completely set for the rest of your business’s life? If you’re not, you might have some problems with your marketing funnel. Have you completely mapped it out? If not, take a look at these tips (thanks to Fergal Glynn for finding many of these): 1. Minimize [...]
Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to [...]
Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]
When you hear the term "marketing automation," don't you think to yourself, "Wow, all I do is press a button, sit back, and watch the leads roll in." While automation may be truer in the manufacturing world where robots do the production, the reality is things don't work that way with marketing automation. In fact, you [...]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]
Do you hear that squeaking sound in the background? That's what happens to your business when you don't take care of your leads like you should! Now every business goes through up and down cycles. But if you nurture your leads along your marketing funnel, you'll have a lot less of those quiet times. Rather [...]
In the marketing, and especially the digital marketing industry, so much jargon floats around. And there's so many techniques to use out there - more than your company has time to test! Plus, these tools and technologies all change so fast... So if you've heard about "retargeting" and "marketing automation," how do these marketing techniques work, [...]
Our pals, @Evergage, recently went to tremendous effort to generate this graphic snapshot of the Real-Time Marketing Landscape in 2014 with very interesting results for any savvy marketer looking to ramp up their RTM efforts. Key Real-Time Marketing Takeaways: 24% of marketers surveyed are seeing a 50% ROI or higher on their real-time marketing efforts, [...]
Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate [...]
Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. Research from MarketingSherpa's 2012 B2B Marketing Benchmark Report shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. [...]