Congratulations! The fact you're even reading this post shows you pay attention to every detail as you interact with prospects. And every detail counts. Will a compelling e-mail signature close you millions in new business? Not a chance. Could it be that "extra little boost" to the value you offer that helps just a [...]
"Ugh. Here comes yet another e-mail from that guy." When prospects get cold or follow-up e-mails, that's the first thing they think. Are you worried about "pestering" your prospect? Well, in most cases, if that's your fear, the uncomfortable truth is you are probably a "pest." Isn't persistence a good thing? Yes. Prospects like [...]
If it took you just a few minutes to get the direct contact information of almost any prospect, would you use that route? Of course you would. Who wouldn't? Nobody likes wasting hours trying to find the direct contact information of any prospect. Fortunately, the internet makes it easy, and basically free. Check out [...]
If you're new to the idea marketing automation, it's tempting to think,"Wow, automation. I bet that saves me a lot of time." But marketing automation software doesn't really save you time. So why do businesses use it? Because this is how it helps: 1. Save Time on Manual Labor/Boring Tasks Sending follow-up e-mails after [...]
I read an interesting post over at Marketo's blog. It talks about "pipeline-to-cost" ratio. In plain English, it basically means how much did a marketing channel or tactic contribute to a lead's development in comparison to the cost of marketing on that channel? Marketo checked this information in two ways: First-touch - what was the ratio [...]
Sales pro Colleen Francis says around 30% of all sales leads go to complete waste. Ouch! If you could close 30% more prospects, how much in revenue would that be for your business? What could your business do with that additional capital? Got a mental picture of that? Good. Now learn what you can do [...]
Let me begin... by explaining that I see the value in being frugal in some areas of life. Secondhand stores are my favorite places to get furniture, clothing, jewelry, and decorations. For the purpose of this blog, please excuse the aforementioned categories, because that is where the thriftiness ends. There are times that the cheaper [...]
What better way to impress your prospects than by knowing a little something about them before you even talk? Your prospects don’t expect you to know them inside and out before you speak. But they do want you to have a basic understanding that shows you “get” them. While the web does a lot [...]
According to a study by The Aberdeen Group, personalized e-mails improve CTR by 14%, and conversions by 10%. 96% of organizations surveyed believe personalization improves performance. Oh, and there’s this study too, which shows personalized e-mails get 6x higher transaction rates, but 70% of major brands don’t use them! Personalization is simple: it means [...]
Do you have enough qualified leads? Are you completely set for the rest of your business’s life? If you’re not, you might have some problems with your marketing funnel. Have you completely mapped it out? If not, take a look at these tips (thanks to Fergal Glynn for finding many of these): 1. Minimize [...]
