The idea of prospecting is an overlooked concept for many companies because many decision makers are always looking for a way to bring in revenue faster and easier. Prospecting is neither easy nor timely and can’t be used simply to reap immediate benefits. Good prospecting is a process that must truly be embraced as a [...]
If you’ve ever worked in lead generation, or seen the film Glengarry Glen Ross, you’re all too familiar with the term, “The leads are weak.” However, the leads themselves may not actually be weak. In fact, it may be the lack of follow up with the leads that deems them as such. Leads are initially [...]
Do you hear that squeaking sound in the background? That's what happens to your business when you don't take care of your leads like you should! Now every business goes through up and down cycles. But if you nurture your leads along your marketing funnel, you'll have a lot less of those quiet times. Rather [...]
In the marketing, and especially the digital marketing industry, so much jargon floats around. And there's so many techniques to use out there - more than your company has time to test! Plus, these tools and technologies all change so fast... So if you've heard about "retargeting" and "marketing automation," how do these marketing techniques work, [...]
When it pertains to generating qualified sales leads, variety is the spice of corporate life. Prospectr Marketing is a performance based marketing company that can help you with sales lead generation, and a variety of other services. There are many ways to drum up business, and some are more effective than others. With the progression [...]
Lead Generation Statistics Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — [...]
Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate [...]
Most people find it difficult to best create a LinkedIn profile? LinkedIn has become a very popular social media activity for most small and medium sized companies. According to a survey up to 58% of SMEs are actively using LinkedIn to promote their business. LinkedIn is being used to connect with prospective clients, announce new product [...]
This article is about the buzz marketing jargon such as Sales Lead, B2B, B2C and Conversions. Sales leads are very important for any business and sales professionals constantly keep on devising methods to keep their sales lead funnel full. A sales lead is the identification of a person, or entity that has the interest and [...]
It all started in the 90’s when the fascinating technology of the World Wide Web started. This gave commercial organizations another way to reach their target markets. Some websites started to create valuable content and provided tremendous benefits to their visitors and naturally these website owners wanted to be compensated for their hard work. Early [...]