What are the types of Internet marketing? The Internet tends to expand more and more. Advertisers have been attracted towards this medium since it is a productive source to bring in consumers. The best advantage with online advertisement is that it gives control and visibility both to the consumers and the advertisers. Online advertisements may [...]
Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. Research from MarketingSherpa's 2012 B2B Marketing Benchmark Report shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. [...]
Businesses use many tactical methods for generating sales leads and lead generation companies generally use advertising for many of their purposes. No business can survive without business leads. To cater to this need, there are many businesses dealing in lead generation. Most everyone is familiar with marketing and the importance of direct sales. Nowadays, advertising [...]
There are a number of factors that set top sales people apart from the rest, but the most frequent is that they are great storytellers. A great story captivates and connects with people. A great story from a top sales person has points that are not pitched, but are shared through relevant anecdotes and relatable [...]
When your company is faced with the question of whether to take up lead generation internally or outsource it to a lead generation company, you need to weigh the pros and cons of both the approaches. It is mostly about saving time and money, and which approach saves cost or makes more profit for you [...]
It doesn’t matter if you are a teleprospector or a sales person, the way you organize your assigned accounts will always be up to you. To ensure you have the proper oversight of your accounts, they should be organized so they benefit both you and your team. Looking from within a CRM, there are five [...]
Business development and inside sales professionals come across many hurdles that they must solve in order to keep a business up and running. Below are five common obstacles that the sales industry and business development face on a daily basis and five solutions that will prepare them for handling that problem. 1. Obstacle: A prospect [...]
Are your close ratios declining while your “no decisions” are rising? Is Sales asking for new marketing collateral without a reason? Then these might be signs of inconsistent messaging. This can slow down lead generation. In order to speed up lead generation, you need consistent messaging. This is easier said than done. Consistent messaging comes [...]
Critical Success in Sales Lead Generation Generating quality sales leads is a critical success factor in achieving all companies’ revenue goals. Research shows that as an industry becomes more competitive, the need to generate high quality sales leads becomes even more critical for maintaining sales growth and profitability. Sales Lead Generation Challenges Sales Lead generation [...]
