Testimonials can amplify your value proposition ten-fold; a person speaking directly about your brand and your product provides a source of assurance and experience to your target market. But is there a right and wrong way to feature testimonials in your creative and your website? The best testimonials come from clients and customers who experienced [...]
Do you like to be seen as dumb? You work so hard and come so far to finally talk with your prospect... And then you do one of these stupid things (fortunately we'll tell you what to do instead): 1. You Talk More Than You Listen What you do: Aren't you supposed to look like [...]
"Hey John. This is Steve. Just checking in to see the status of your thoughts on our proposal." Nice job - you followed through! That shows great commitment and reliability, doesn't it? It does, but here's the problem with leaving a voicemail that way: To your customers, it sounds like you have more interest in [...]
"I'm sorry, he's out to lunch right now. Can I take a message?" "Can you call back later?" "He's not in right now. Would you like his voicemail?" "Sure, one second," and then you sit on hold for more than 5 minutes... How many times have those, and other, excuses come up? You work so [...]
So now you've done all this hard work. You reached out to a bunch of customers (or had someone do that for you), and all kinds of leads are pouring in. You talk to a bunch of them at length, but you've had no luck converting them into paying customers. You've gotten them right up [...]
Do you hear that squeaking sound in the background? That's what happens to your business when you don't take care of your leads like you should! Now every business goes through up and down cycles. But if you nurture your leads along your marketing funnel, you'll have a lot less of those quiet times. Rather [...]
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Lead Generation Statistics Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — [...]
First off, let’s define what a lead qualification is. Lead qualification is a requirement that a prospect meets and this contributes to, whether or not they have a high chance of purchasing and are ready for sales engagement. There is no precise way of telling they are ready or not. This would be like asking [...]
Lead generation and prospecting for new business are common and traditional words found in our dynamic and post modern world of marketing. Business has changed over the past years and the change continues to accelerate. Change consumes an incredible amount of energy and resources - so how do we get on the front edge of [...]