For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather work as a (insert unpleasant job ideas here) than work in sales. However, fast forward several career [...]
Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]
When I first heard about LinkedIn, I was fairly skeptical. A professional social media experience? Who would want such a thing? Turns out thousands of people. Millions, even. 300 million, to be exact. What separates LinkedIn from the rest of the social media platform pack is its professional-centric design and features. Available in 20 different [...]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]
Ahhh marketing... Some view it as a necessary evil, and others realize it's your way of communicating with your target customer and meeting their legitimate needs. But what you don't want to do is make a devastating marketing mistake. A simple blunder unleashes a slew of awful PR that takes months or years to cover [...]
Testimonials can amplify your value proposition ten-fold; a person speaking directly about your brand and your product provides a source of assurance and experience to your target market. But is there a right and wrong way to feature testimonials in your creative and your website? The best testimonials come from clients and customers who experienced [...]
Social media is a great source to drive traffic for your business. Many businesses are using social media for bringing traffic to their websites, and to their sales teams. It is important to create trackable and targeted social media engagement campaigns. This will increase the chances of adding more Use Social media for bringing [...]
Today, many businesses are involved in social media contests and, thus, it is imperative to define what “success” looks like? So, measuring social media contest success is important and the first step should always be asking “what are we trying to accomplish?” The goals most often associated with social media activities are branding-related, not strictly [...]
There is confusion around social media for many companies, since many business teams are uneducated and do not know how social media can help their company with the most critical aspects of sales and marketing as well as HR and customer support. Social Media Can Help With Critical Aspects of Your Company This [...]
Social media has become a powerful tool, that any business owner can use to engage its customers, convert them into sales and drive revenue growth. Social Media Correlates to Business Growth. The problem is that still many small business owners find themselves confused about how to use it in their favor. Steven D. Strauss, small business [...]