It all started in the 90’s when the fascinating technology of the World Wide Web started. This gave commercial organizations another way to reach their target markets. Some websites started to create valuable content and provided tremendous benefits to their visitors and naturally these website owners wanted to be compensated for their hard work. Early [...]
What are the types of Internet marketing? The Internet tends to expand more and more. Advertisers have been attracted towards this medium since it is a productive source to bring in consumers. The best advantage with online advertisement is that it gives control and visibility both to the consumers and the advertisers. Online advertisements may [...]
Within the past 10-12 years there has been a remarkable renovation within marketing. Buyers can now have the control of how and when they access information within the purchasing process. In the midst of this, marketers have to work with tight budgets and communicate with buyers through many different channels. Despite the challenges that arise, [...]
Content Marketing centers around: valuable data, a conversational tone, an engaging story, and maybe some compelling design are all components that make up great content. Each one of these elements is central for grabbing people’s attention and keeping it. But what if this attention-grabber needs to be long lasting, such as in a content marketing [...]
Although direct marketing can be a smart move if carried out intelligently, there are a couple of things that do frequently go wrong with the strategy of the direct marketing companies. Such strategic errors can spell doom for the direct marketing companies and result in failure. To start off with direct marketing, you need to [...]
Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page Depth Page depth can tell you [...]
Sales lead generation is the first step to building a firm customer base. There are various ways in which a business can generate leads for B2B sales. I will highlight some of the best B2B sales lead generation techniques in this blog. Relationship marketing is the best way of building leads in a B2B scenario. [...]
Capturing the attention of a prospect in email marketing can be quite a challenge sometimes. It takes time, trust, and an ability to visually attract a prospect. Here are four email marketing tips to help build your clientele. The Reward Delivery Email is a great tool to build loyalty, send check-in rewards, and making offers [...]
Content Marketing is deemed the basis of any good inbound marketing strategy. There is increased competition in online businesses for brand building, search engine optimization, referral traffic, and lead conversion. Marketing content is an essential part to all of these. There are 10 necessities listed below to achieve successful online content marketing. 1. Blog: A [...]
Are your close ratios declining while your “no decisions” are rising? Is Sales asking for new marketing collateral without a reason? Then these might be signs of inconsistent messaging. This can slow down lead generation. In order to speed up lead generation, you need consistent messaging. This is easier said than done. Consistent messaging comes [...]