Lead Generation Statistics Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — [...]
Revenue Process Optimization and The New Drive for High Quality Data Building an effective high performance revenue process requires the right frameworks, measurements and efforts to engage with prospects and guide them through the buying cycle. This process performs best when there is a continuous stream of clean data, continual analysis and adjustment, and prompt [...]
Lead generation and prospecting for new business are common and traditional words found in our dynamic and post modern world of marketing. Business has changed over the past years and the change continues to accelerate. Change consumes an incredible amount of energy and resources - so how do we get on the front edge of [...]
Today, many businesses are involved in social media contests and, thus, it is imperative to define what “success” looks like? So, measuring social media contest success is important and the first step should always be asking “what are we trying to accomplish?” The goals most often associated with social media activities are branding-related, not strictly [...]
Social media has become a powerful tool, that any business owner can use to engage its customers, convert them into sales and drive revenue growth. Social Media Correlates to Business Growth. The problem is that still many small business owners find themselves confused about how to use it in their favor. Steven D. Strauss, small business [...]
Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate [...]
Most people find it difficult to best create a LinkedIn profile? LinkedIn has become a very popular social media activity for most small and medium sized companies. According to a survey up to 58% of SMEs are actively using LinkedIn to promote their business. LinkedIn is being used to connect with prospective clients, announce new product [...]
Video Marketing has evolved to be one of the best strategies that you can use to have your website soaring high in the search engines ranking. There are many advantages of Video Marketing. This is fast becoming a tool to showcase your talent as well as your products and services. Over time Video Marketing has [...]
The short answer to the question "Online Reputation Management Tactics That Help with Web Optimization" is Yes, online reputation management tactics help with web optimization. There is a buzz word of reputation management in the online world, which is basically the understanding and influencing of an individual's or business's reputation on the World Wide Web. [...]
Citations Help Your Online Visibility. A citation is a reference to a published, or unpublished source - while more precisely, a citation is an abbreviated alphanumeric expression embedded in the body of an intellectual work that denotes an entry in the bibliographic references section of the work for the purpose of acknowledging the relevance of [...]