Have you ever had this happen to you? You have a great relationship with your prospect. They love you. They love your solution. It's been one of the smoothest and easiest sales processes you've had so far. Everything looks good. Then, you oddly don't hear back from your prospect. Uh-oh. Something's wrong... You reach [...]
If you're new to the idea marketing automation, it's tempting to think,"Wow, automation. I bet that saves me a lot of time." But marketing automation software doesn't really save you time. So why do businesses use it? Because this is how it helps: 1. Save Time on Manual Labor/Boring Tasks Sending follow-up e-mails after [...]
Uh-oh. Did you just look at your sales numbers for 2015...and notice you're way behind where you should be for the second half? What can you do to recover and save the day? Relax - we got you covered. Here's what to do: 1. Focus on What Your Prospect Wants to Buy, Not Convincing [...]
"Hi Sally, just checking in to see..." "Hello Sally, hope all is well with you..." "Hello Sally, I'm reaching out to see..." "Hello, Sally, I'm touching base to..." Do you know how many e-mails like these prospects see daily? They don't incent interest or action. So, your prospects disengage, and you don't close any [...]
Do successful sales people have "secrets" and "tricks" they follow that others don't? Well sort of... What they do isn't all that common. But, many of the things they do don't qualify as "magical" or "special" things only they can do. You may not have the potential to be one of the all-time greats [...]
Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to [...]
Not for your car though! Well...maybe your car? I’m talking about your web identity, social identity, business connections, and your entire image. How many of you have let your website, social profiles and business connection efforts go into autopilot? It’s time to stay more engaged with your customers, and your audience. It’s time [...]
For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather work as a (insert unpleasant job ideas here) than work in sales. However, fast forward several career [...]
Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]
