Remember the good ol’ days when carrier pigeons, pneumatic tubes, dogsleds, mules, horses, and telegraphs were “hot new ways” to deliver a message? Ok fine, how about remember the good ol’ days when your Grandpa would make jokes about these kinds of methods? Imagine waiting for a carrier pigeon or dogsled to deliver an imperative, [...]
So you've got a nice flow of leads coming in... But what do you do to convert as many of them as possible? Do this - and your sales will take off: 1. Follow Up with Lightning Speed Leads 360 did an analysis of more than 25 million email lead data points. They found the [...]
Do you hear that squeaking sound in the background? That's what happens to your business when you don't take care of your leads like you should! Now every business goes through up and down cycles. But if you nurture your leads along your marketing funnel, you'll have a lot less of those quiet times. Rather [...]
Our pals, @Evergage, recently went to tremendous effort to generate this graphic snapshot of the Real-Time Marketing Landscape in 2014 with very interesting results for any savvy marketer looking to ramp up their RTM efforts. Key Real-Time Marketing Takeaways: 24% of marketers surveyed are seeing a 50% ROI or higher on their real-time marketing efforts, [...]
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Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate [...]
Email Marketing Lessons Learned: Emails to prospects should be personal and address the needs of the person receiving the message. Multiple touch points can enable a company to refine the target group and find those that will be most interested in your products/services. Get the prospect interested in contacting you by leveraging the thought leadership [...]
Most people find it difficult to best create a LinkedIn profile? LinkedIn has become a very popular social media activity for most small and medium sized companies. According to a survey up to 58% of SMEs are actively using LinkedIn to promote their business. LinkedIn is being used to connect with prospective clients, announce new product [...]
Advantages There are various advantages and problems of Internet marketing. The most obvious advantage of Internet marketing is that it is an inexpensive approach to reaching a specific target audience at low-cost. Internet marketing allows companies to reach a wide audience for a small fraction of traditional, or offline advertising budgets. Internet marketing provides another [...]
It all started in the 90’s when the fascinating technology of the World Wide Web started. This gave commercial organizations another way to reach their target markets. Some websites started to create valuable content and provided tremendous benefits to their visitors and naturally these website owners wanted to be compensated for their hard work. Early [...]