Most people find it difficult to best create a LinkedIn profile? LinkedIn has become a very popular social media activity for most small and medium sized companies. According to a survey up to 58% of SMEs are actively using LinkedIn to promote their business. LinkedIn is being used to connect with prospective clients, announce new product [...]
The short answer to the question "Online Reputation Management Tactics That Help with Web Optimization" is Yes, online reputation management tactics help with web optimization. There is a buzz word of reputation management in the online world, which is basically the understanding and influencing of an individual's or business's reputation on the World Wide Web. [...]
What are the types of Internet marketing? The Internet tends to expand more and more. Advertisers have been attracted towards this medium since it is a productive source to bring in consumers. The best advantage with online advertisement is that it gives control and visibility both to the consumers and the advertisers. Online advertisements may [...]
Social Media Marketing is a way of publishing and gaining online traction by pulling interest in based on specific actions such as: sharing, liking, writing, or announcing information. These publishing tools are changing our modern world, the age of large publishers and expensive distribution is passed. With this new age businesses and individuals are able [...]
Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page Depth Page depth can tell you [...]
In the past link building for businesses was used for appearing in search results. However, social media has changed the face of building online businesses through sources like LinkedIn, Facebook, Twitter, etc. The new link building is now about social visibility, mentions, and building your company’s presence. Building relationships and then nurturing them is key [...]
Content Marketing is deemed the basis of any good inbound marketing strategy. There is increased competition in online businesses for brand building, search engine optimization, referral traffic, and lead conversion. Marketing content is an essential part to all of these. There are 10 necessities listed below to achieve successful online content marketing. 1. Blog: A [...]
In order to market a successful blog, it is important to know that writing solid content is not the only factor. As always, content is king, but SEO is an art. You don't have to be an SEO professional or genius to get your rankings up, even though it wouldn't hurt. You need to remember [...]
Facebook is an excellent solution for reaching out to a large audience. The social networking monster is becoming more and more popular for companies as a way to market their business. Their audiences are provided with information that is very accessible and it is easy for them to engage since Facebook is so big. Since [...]
Almost 83% of all professionals are on LinkedIn, and it has become arguably the number one social media platform for professionals. Businesses tend not to tap into the gold mine of possibilities like they can. The potential for business is enormous through LinkedIn if the social media platform is leveraged and used properly. LinkedIn has [...]