Why LinkedIn Represents the Greatest Lead Gen Opportunity Ever
Has your business tried every imaginable lead generation strategy, only to find wildly inconsistent results? […]
4 Reasons You Should Be Automating Your B2B Workflows
4 Reasons You Should Be Automating Your B2B Workflows Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]
How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
"LinkedIn is Dead!" -- loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn... The. Worlds. Largest. B2B. Network. If this is you, or you've been starting to feel like LinkedIn's turning into the "Facebook for professionals"... You know... the mudslinging battleground really more [...]
How has mail, delivering messages, and email transformed?
Remember the good ol’ days when carrier pigeons, pneumatic tubes, dogsleds, mules, horses, and telegraphs were “hot new ways” to deliver a message? Ok fine, how about remember the good ol’ days when your Grandpa would make jokes about these kinds of methods? Imagine waiting for a carrier pigeon or dogsled to deliver an imperative, [...]
Lead Generation Statistics
Lead Generation Statistics Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — [...]
Revenue Process Optimization: Marketing Database
Revenue Process Optimization and The New Drive for High Quality Data Building an effective high performance revenue process requires the right frameworks, measurements and efforts to engage with prospects and guide them through the buying cycle. This process performs best when there is a continuous stream of clean data, continual analysis and adjustment, and prompt [...]
New Generation of Marketing
Lead generation and prospecting for new business are common and traditional words found in our dynamic and post modern world of marketing. Business has changed over the past years and the change continues to accelerate. Change consumes an incredible amount of energy and resources - so how do we get on the front edge of [...]
Client Marketing Portals and Dashboards
Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to streamline and coordinate marketing programs and tactics. Our portals are designed to save clients valuable time and resources, powering companies to share and communicate [...]
What is the best strategy to better nurture email leads?
Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. Research from MarketingSherpa's 2012 B2B Marketing Benchmark Report shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. [...]
What is Marketing Automation?
In the simplest words, Marketing Automation defines a process of inbound marketing where you with a strategic approach reach and engage your target audience through a series of automated messages. It is achieved by using a software platform which is designed to automate and streamline marketing repetitive tasks. The organization benefits by specifying criteria and [...]