Understanding the Many Uses of Web Analytics

By |2017-02-09T11:32:33-06:00January 21st, 2013|Internet Marketing, Marketing, Marketing Automation, Social Media Marketing|

Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page Depth Page depth can tell you [...]

SPEED UP Lead Generation

By |2017-02-09T11:33:44-06:00January 8th, 2013|Marketing, Sales Lead Generation|

Are your close ratios declining while your “no decisions” are rising? Is Sales asking for new marketing collateral without a reason? Then these might be signs of inconsistent messaging. This can slow down lead generation. In order to speed up lead generation, you need consistent messaging. This is easier said than done. Consistent messaging comes [...]

Sales Lead Generation Success Factors

By |2016-12-08T15:23:07-06:00December 14th, 2012|General Insights, Marketing Automation, Sales Lead Generation|

Critical Success in Sales Lead Generation Generating quality sales leads is a critical success factor in achieving all companies’ revenue goals. Research shows that as an industry becomes more competitive, the need to generate high quality sales leads becomes even more critical for maintaining sales growth and profitability. Sales Lead Generation Challenges Sales Lead generation [...]

Lead Generation Company – How to Evaluate Your Marketing Partner Prices

By |2016-12-08T15:23:07-06:00December 10th, 2012|General Insights, management, Marketing, Sales|

Lead Generation Company Benchmarking As a business owner and marketing guy - I am consistently evaluating other lead generation company prices and marketing service offerings. Here are few things I have learned to look for: Do they offer a performance-based guarantee? Relevant and detailed testimonials? Trial, or test phase? As you negotiate and determine lead [...]

How a Multi-Touch, Multi-Media Prospecting Approach Multiplies Results

By |2016-12-08T15:23:08-06:00December 4th, 2012|Business Development, Marketing, Sales|

This article discusses prospecting strategies and how to efficiently reach your target market. Media Channels Frequency Reach Calendar Audiences Creative Activity Reporting Marketing campaigns establish brand image, whether good, or bad your campaign is influencing your target audience’s perception of your brand. Marketing emails can be redundant, sales calls can be insistent enough to irritate. [...]

Revenue Process Optimization: Passive Discovery

By |2017-11-02T13:45:18-05:00November 16th, 2012|Internet Marketing, management, Marketing, Sales|

Understanding how your messages are passively discovered is an interesting factor in determining your investment strategy. Many paid techniques for passive discovery - such as banner advertising for instance - are inherently trackable. However, it is equally true that the great content that allows your organization to earn passive discovery is often much less trackable. [...]

Revenue Process Optimization: Email Marketing

By |2017-11-02T13:40:10-05:00November 15th, 2012|Email Marketing|

Email Marketing is one of the easiest ways to grow your business using the Internet. No, not spam marketing, but rather targeted emails to qualified customers and prospects. Personally, I have used this method with great success to grow my company and other companies along the way. The idea is to offer goods, or services [...]

Lead Generation: Stages of Engagement

By |2017-11-02T12:58:47-05:00November 8th, 2012|Marketing, Sales|

Optimized Lead Generation Lead generation requires us to understand and follow the different stages of engagement that a business prospects progresses through. By analyzing a buyers "digital body language' you can categorize buyers as the following: Inactive Aware Engaged Interested Needs Analysis of some sort Solution Presentation Solution Proposal Commitment and Negotiation Closed Deal At [...]

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