How to Build a Strong Alliance Between Marketing and Sales
Just like a married couple, marketing and sales can be the best of friends...or the worst of enemies. If you're dealing with bickering, petty name-calling, lack of cooperation, or whatever else both sides can come up with, here's some ideas for making them strong allies: 1. Make Marketing and Sales Responsible for the Same KPIs In many companies, you [...]
How to Get Your B2B Outreach Program to C-Level Executives
With a plethora of new products and services paired with the advancement of technology, it is no wonder decision makers are making themselves scarce. Each new offering comes with a not-so-new sales pitch. So how do you get your message to the right people, without having the proverbial door constantly slammed in your face? Follow along as we outline the [...]
4 Reasons You Should Be Automating Your B2B Workflows
4 Reasons You Should Be Automating Your B2B Workflows Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting familiar with automation platforms and [...]
7 Tips For Building Your B2B Brand Identity With Content Marketing
If you think a B2B brand identity is merely aesthetic elements like a logo, then we’re really happy you’re here. A business without good branding can feel a lot like the tin man before he gets a heart, just an axe wielding robot (a subtle exaggeration but I think I’ve made my point). So if your business is feeling a [...]
13 Tools We Use To Drive Pipeline Growth For Our B2B Agency
13 Tools We Use To Drive Pipeline Growth For Our B2B Agency Whether you're considering Prospectr to manage your lead generation or simply looking to build up your own marketing stack we're here to share the "tools of the trade" we find vital to our day-to-day operations. 1. WordPress Having a website that has visibility, accessibility [...]
Prospectr is a Leading Minneapolis Digital Marketing Agency on Clutch!
While many agencies promise high-quality leads and an effective internet marketing strategy for your business, few have the resources and expertise to deliver on these promises. That’s where the Prospectr team comes into the picture. With over 30 years of experience, we work with clients from over 40 industries, producing a proven track record of success with lead generation and [...]